Friday, December 10, 2010

Bodega x Lacoste Legends

An inspirational new footwear design project, LACOSTE Legends brings together 12 legendary collaborators from the worlds of music, media, design and retail, to create an exclusive collection comprising 12 shoes.

Sharing the Lacoste values of tenacity, authenticity, modernity and effortless style, together the 12 contributors are the LACOSTE Legends.

For Legends, cult sneaker store Bodega have fashioned a masterful version of LACOSTE’s Broadwick—a court-inspired tennis cup shoe, and one of our most coveted styles.

On the uppers, the Bodega design features a sophisticated woolen pin stripe in deep navy.
Contrasting this rich tone, the tan leather trims around the heel tab, collar and lining give an overall feeling of refined styling and clean-cut elegance.

Bodega’s signature is embroidered on the heel.

Founder of cult Boston sneaker store Bodega, Jay Gordon, talks about his design for Lacoste Legends collaboration project and his love of the brand.




Photo & text Copyright Lacoste, Couresty Surgery PR.