After selling t-shirts throughout the Eighties, in 1993 Marc Ecko opened the first office of *eckō unltd. in New Brunswick, New Jersey.By 1996, *eckō unltd. was already designing clothes for Jurassic Park 2: The Lost World.
In 2007, Marc Ecko Enterprises had emerged as a full-scale global fashion and lifestyle company worth $1.5 billion, with a dozen brands like the flagship *eckō unltd., sports-inspired Zoo York, contemporary Marc Ecko Cut & Sew, and aviation-inspired Avirex.
Now, still short of 40 years old, Marc Ecko has been engaging in numerous philanthropic activities, such as saving the rhinoceros—the symbol of *eckō unltd. since its inception.
For autumn/winter 2010, *eckō unltd. visits its roots on a journey to knowledge, which is designed to disrupt the status quo: “Yesterday’s knowledge, today’s wisdom—tomorrow’s understanding.” Marc Ecko
Global in perspective, the collection has been defined as visionary, artistic, slicker, slimmer, quicker—diverse yet unified.
Defined by a new street culture, the collection fuses many of the previously opposing styles into a plethora of looks like street tech, althleisure, and rugby prep with rubber trims and appliqués, embroidery, and graphic illustrations.
Innovative lines include “Rawthentic Core: Street Technical Graffitext,” “Thugby: Ecko’s Street Rugby,” “Colorblocked Golden Graff: Modern/Slick/Graphic,” “Ecko Function: Street Tech Made Functional,” and “Special Edition: Artist Series—Straight from the Street.”
*eckō unltd. will present the newest collection at the upcoming Bread & Butter in Berlin.
Photos 2010 spring/summer collection Copyright *eckō unltd:
