PUDEL Denim Launch

Based in London, PUDEL is a Scandinavian brand that was launched in 2005 by Swedish designer Lina Österman, a graduate of Central Saint Martin’s College of Art and Design .

Somewhat gender-free, PUDEL combines the edginess of Scandinavia with the urbanwear of London’s streets.

London-based model, Jethro Cave of Australia, performed the 2010 spring/summer shoot with New York photographer Sven-Anton.



Photo & slideshow 2010 spring/summer collection Copyright PUDEL.