
Although printed for the first time in 1965, this collection of photographs contains significant relevance to menswear trends today.
Take Ivy from powerHouse Books on Vimeo.
Take Ivy from powerHouse Books on Vimeo.
The Mercedes Benz Fashion Week—New York
(Reprint from Uomo Moda 2010 Summer)
A favorite pastime from ancient times has been the parade of costumes and dress. Now, in modern times, most major cities around the world feature some sort of fashion event. Simple, one-night fashion shows have been sprouting everywhere, even on college campuses where students parade down the catwalk to the beat of their favorite tunes.
Larger cities host events called fashion weeks—eight days of runway presentations from morning to night, showcasing the world’s most talented designers and models. One of the most notable fashion weeks is the Mercedes Benz Fashion Week, which is held semi-annually in New York City.
Although New York retailers had attracted clients to their stores for decades with fashion parades, the first most recognizable fashion week in the Big Apple was “Press Week.” Fashion publicist Eleanor Lambert launched the event in 1943 to detract attention from Parisian parades during WWII by spotlighting US designers—to journalists only!
The event was an immediate success, drawing the attention of popular magazines like Vogue. In the aftermath, numerous fashion events mushroomed throughout the city in a wide variety of locations; but it was not until 1994 that New York Fashion Week, organized by IMG Fashion, was kicked off in the big “white tents” of Bryant Park at 42nd and Sixth Streets.
Although the tents have come down once and for all at Bryant Park, Uomo Moda enjoyed the honor to receive a VIP pass to the last edition in February. Starting in September, the Mercedes Benz Fashion Week will take place at the Damrosch Park in Lincoln Center. Long-term sponsor of the event, Mercedes Benz has confirmed sponsorship for another 3 years.
Photo 2010 Summer Edition Uomo Moda.
Now, I’m not a cheimatophobiac; but I do hate the cold! So living here near New York has been no joy ride for me throughout the brutal winter. Nevertheless, I have observed a fascinating trend—one that, well, even if I wanted to adopt, physically I could not.
When I moved to this area in September of last year, many guys were still wearing flip flops, t-shirts, and short pants. By November, I was already freezing my tush off and—to my amazement—there were still guys in flip flops, tees, and shorts!
Recently, the entire region was hit with one of the worst blizzards ever; and just this past weekend something short of a typhoon blew through the area, wreaking havoc and destruction.
Suddenly this week, the daytime temperatures have peaked at about 60° Fahrenheit (15° Celsius), and guess what? The guys are back in flip flops, short pants, and t-shirts, even in the brisk evenings!
Of course, this is not the case for all the guys, but I think you are starting to get my point, which is, first, there are no mid-seasons here. But not only—
If the guys are so intent on hanging onto to their beachwear until the last possible minute and ready to toss out their winter collection on the first less frigid day, engaging in any kind of business here requires some “thermophobic” thinking.
Hm, or maybe I should just buy some stock in flip flops! I think I may be just a bit cheimatophobic (chuckle)!
Photo Copyright Men’s Fashion by Francesco.
Although there may be two major fashion seasons in Italy as with other countries—namely, Spring/Summer and Autumn/Winter— throughout the course of each season, fashion houses release minor collections called “flashes.”
A flash entails roughly 15-20 new pieces, which are released about every 3-4 weeks throughout any given season. Each flash offers new shades on the color palette, as well as slight alterations in style.
Although American men find this hard to believe, many young men in Italy used to visit my showroom each week to inquire about new merchandise, often requesting to see a catalog to catch a sneak peek of the upcoming flash!
Read the full editorial:
Part 1: Never Judge a Book by Its Cover, Unless It’s in Italian!
Part 2: Formal
Part 3: Fitted
Part 4: Frilled but not Frilly
Part 6: Fear “less”
Part 7: Fine Tuned
Part 8: Finalmente
Photo Copyright Men's Fashion by Francesco.