Tuesday, April 13, 2010

Esemplare—An Example of Italian Manufacturing

Not long ago, Esemplare sent me a sneak peek at their 2010 autumn/winter collection, along with the most recent press release on “a unique collection, in which quality and attention to detail are combined to create two lines.” The release concludes with some fun historical facts for you history buffs:

Urban Classic
A clean, yet sophisticated, clothing line starting from the choice of materials.

“Urban Classic” is the result of a hard study aimed to combine functionality and character. Easy to wear and easy to match, it was conceived for those men who prefer not to waste time in front of the mirror because in life there is much more to do and discover. However, behind this nonchalant sense of freedom lurks a lengthy, careful and meticulous effort, inspired of a passionate research and an attention to detail, designed to give life to a menswear line which is essential but never casual. This minimalism is in fact a targeted choice: we could call it a game of “balance,” where the skill lies in eliminating the superfluous in order to maximize the really fundamental details and to give each garment a greater charm and personality.

Mies van der Rohe said “Less is more”—a definition that we fully embrace.

Heritage
A praise for the tradition and for those garments of the past, with the addition of an extensive research in building techniques, materials and a new and very personal touch.

The Heritage project by Esemplare stems from the desire to dedicate a tribute to what, in clothing, has left an imprint in history. These garments, including jackets and military coats, once used with a practical precise function, have exceeded time and space and they have become iconic in fashion. We have given a new life to those garments but remain faithful to the suggestions that each of them brings with them, but in a contemporary translation of certain details. Therefore, on the one hand, mere objects of worship are transformed into clothes to wear every day, and on the other hand these same garments allow us to carry the historical and emotional baggage attached to them. To do this we have acted on the personality of the garments without distorting it, for example by updating certain vintage echoes using ultra technical fabrics or special processes and adapting them to today's needs. As a consequence of this process the 3 heritage jackets brought out for the season autumn winter 2010.

No. 43 Field Jacket: Created on the model of the original Field Jacket, used between 1943 and 1965 by the U.S. Army which became a symbol of the Second World War. The M-43 was replaced in 1951 by model m-51. In 1965 it was achieved the ultimate model of the jacket, still in use. The model M-65 differs from M-43 primarily for the use of nylon with cotton.

No. 11 Navy Pea Coat: Created on the model of the original Navy Pea Coat was founded in 1811 as uniform for the British and the Dutch Royal Navy. The term "pea" comes from the Dutch "PIJ", a cloth commonly used in the manufacture of coats. The three or six buttons, in wood or brass, depict the insignia of ships. Since 1900 the Navy Pea Coat has become the official uniform of the United States Navy.

No. 39 U.S. Army Overcoat: Created on the model of the original U.S. Army Overcoat supplied by the U.S. Army since 1939. Using a heavy cloth, it gives every soldier a sufficient protection from the cold of the winter campaign of the First and Second World War. This garment is Gray-green olive, features brass buttons, similar to a design in use since 1927.



Photo & slideshow 2010 autumn/winter collection Copyright Esemplare.