The new British menswear label Universal Works has just launched a debut collection for the 2009 autumn/winter season at my-wardrobe.com.The label was founded by Nottingham-based David Keyte, who formerly worked at Paul Smith and Maharishi.
What is unique about Universal Works is its move away from mass-produced throwaway clothing to a more ‘real’ hand-made feel of menswear that is produced strictly in the UK.
A very British flair and strong utilitarian aesthetic mark the collection, which consists of outdoor clothing of the past and rugged work wear that is made of traditional, natural, and hard-wearing fabrics.
Universal Works adheres to ethical principles of sourcing, while packaging is limited to reduce waste.
