Saturday, October 10, 2009

It's All /pure/ Sexy with Baskitwear

The other day I received in the mail a package containing two pairs of undergarments from Baskitwear, the fashion-forward company that designs underwear, activewear, and swimwear, which highlight the male body with contour pouches and high impact coloring.

The Colorado-based company was founded in 2001 by Eric Schwers and releases 8-10 different collections per year at a price point of $12 to $24 for most styles.

What I like about baskitwear is the emphasis on green technology, resulting in an eco-certified collection that is made from 100% organic cotton.

Baskitwear ensures that the cotton has been grown under European Union standards, earning the EU's eco-label: the Flower Mark.

Heavy-metal free and earth-friendly dyed, /pure/ products are shipped in recycled packaging—exacly what arrived at my doorstep.

The material is soft, durable, and elastic. No wonder 120+ retailers across the US and around the world are stocking up on baskitwear.

Photos Copyright Baskitwear.