Human Scale by Tiedeken

The new collection Human Scale from Tiedeken was inspired by statements of economist Fritz Schumacher.

He claimed a comeback to human scale, a come back to small clear units which could often solve large, unmanageable problems a lot better than complex and complicated constructs.

Schumacher’s ideas, which he compiled in his book ‘Small is beautiful’ in the mid 70s, are not only inspiration for the Berliner designers’ current collection. They even influence their working methodology, life philosophy and general mindset. Just like in their first collection, where the tetrahedron was their icon and leitmotiv,

Human Scale is built on elaborate cuts and patterns, reaching a great effect with little input.

By the way, the shape of the tetrahedron appears again in the new collection.

See the entire 2011 spring/summer look book here.

Photos & text, Copyright Tiedeken, Courtesy Temporary Showroom.

Tetrahedron by Tiedeken

Tiedeken—the new Berli- based fashion label presents its first collection called TETRAHEDRON.

Tetrahedron, a volume made of four equilateral triangles, is the most stable unit one can imagine—at the same time it is simple as well as functional, minimal as well as aesthetic.

It is more than a geometric figure for designers, Regina Tiedeken and Tom Keller, who run the label Tiedeken since the beginning of the year.

It is an ideal, a symbol for what Richard Buckminster Fuller stated in the sentence “Doing the most with the least.”

The tetrahedron, the fashion designers’ symbolized leitmotiv, therefore turns into the main theme of their first winter collection 2010/11 named Tetrahedron.

The geometrical figure shapes patterns, which have partly been developed out of triangles. It also functions as a graphic element, e.g. a multi colored rapport made of the flat projection of the tetrahedron.

Regina Tiedeken was part of the label “vonwedel & tiedeken,” whose CI und grafik design was significantly shaped by Tom Keller. The former Westwood assistant and the product designer now also offer male fashion as part of their collection.

Tiedeken is not only a fashion label though. They also aim to position themselves in their previous design fields graphic, multimedia and costume design.

See the entire look book here.

Photos & text, Copyright Tiedeken, Courtesy Temporary Showroom.