Lagom—Designed for Music!

Designer Nette Sanström and Daniel Adams-Ray founded Lagom as a joint venture to create stage clothes for Daniel’s band. Since then, Jakob Hedberg has joined the creative team.

The 2011 spring/summer collection is entitled “Dawn,” which takes us to hues of Nairobi daybreak!

Fabrics are sourced from Kenya and Tanzania and span a range of colors from bright Masai red and Green Lagoon to Savannah Yellow.

Motifs draw inspiration from the safari, such as leopards, giraffes, and hummingbirds, which are not limited to reserves and parks but also found in safaris.

Just as Kenya weds traditional and modern cultures, Lagom marries fashion and music in a sunrise of contemporary styles and wildlife textures.

Click here to see the entire collection.

Photo Property of Berns Salonger and Copyright Kristian Löveborg, Courtesy Mercedes Benz Fashion Week.

Drinking as a Team with Lagom at Temporary Showroom

The brand Lagom stands for sophisticated street fashion: explorative silhouettes marked by deconstructive minimalism with pattern-rich details in unique forms.

Lagom was founded in Stockholm 2007 by Nette Sandström and Daniel Adams-Ray.

When the Vikings took time off from burning and pillaging, they used to gather around the campfire to down a horn of mead.

Though their thirst was great after all their exertions, it became a matter of honor for each warrior to ration his intake, so that the horn didn’t run dry before everyone had a swig.

In other words, one had to drink team-wise or “laget om,” which later was shortened to “lagom.”

Text & photo 2010 a/w collection, Courtesy Temporary Showroom, Copyright Lagom.