Saturday, November 27, 2010

Ron Dorff: Discipline is Not a Dirty Word

RON DORFF Paris-Stockholm, the collaboration of a French-Swedish design duo (Swede Claus Lindorff and Frenchman Jérôme Touron) proposes an alternative to over-designed and over-casual sportswear, combining the pure lines of Swedish functionalism with French classicism.

The brand’s leitmotiv “DISCIPLINE IS NOT A DIRTY WORD” gives away not only how the design duo works but also the type of client the brand is aiming to seduce: urban, hardworking men, whether at the gym or in life in general.

For Spring/Summer 2011, the RON DORFF collection continues to revisit great classics of men’s sportswear with a carefully-chosen selection of iconic pieces.

The palette is graphic black, white and grey mélange with minimal detailing.

Reminiscent of the two “O” in RON DORFF, the double discreet black-lacquered eyelets are the only signs of recognition adding a suggestive detail to each piece.

See the collection here.

Photos & text Copyright Ron Dorff.