Wednesday, July 28, 2010

Gaspard Yurkievich for Eastpak

“In Love with Beauty,” the Fall/Winter 2010 Collection

Taking the next step in the series of high end collaborations Eastpak is proud to present the Fall/Winter 2010 collection designed by French top designer Gaspard Yurkievich.

This collection is a tribute to the “buffalo” movement that was launched in the second half of the 80’s by Ray Petri. Petri was the first stylist to bring a touch of elegance and luxury to the urban lifestyle. The designs by Gaspard Yurkievich are based on this search for beauty in all items we use in our day to day lives.

For this collection Gaspard Yurkievich used the classic bomber jacket with its bright orange lining and Eastak’s functional bags as sources of inspiration. By adding an unexpected mix of gold, silver and gunmetal to all metal accessories and zippers on the bags all items get a Gaspard Yurkievich unique and luxurious signature. Bags are restyled using the codes of luxury without ever losing sight of the bags’ functionality.

The elegant redefinition of the styles is underlined by the selection of materials used on the bags, such as shiny nylon, hound’s-tooth, metallic jacquard and embossed leather. On some models different fabrics are even united which emphasizes the unique cut of the bags.

This collection brings exclusive, high end versions of all classic Eastpak styles, the backpack,
shoulder bag, shopper and waist belt, but also a wallet, a multimedia pouch and a toilet case. Within the same collection there are also two jackets that adhere to the same code of top end luxury.

About Gaspard Yurkievich
A native of Paris, (born May 16, 1972), Gaspard Yurkievich studied at the Studio Bercot from 1991-93; wherein after graduation, he trained under Jean Paul Gaultier, Thierry Mugler and Jean Colonna.

Known for his wild and outlandish catwalk presentations, Gaspard Yurkievich is fast becoming the designer of choice by fashion forward young men and women who like wearing street and urban clothes with a Parisian touch.

In 1998, during the Fall/Winter 1999 season, his solo collection, “Distressed” debuted on the Paris runways. During the Spring 2005 menswear season, Yurkievich shocked his audience. In a most unexpected presentation, the group of urban dancers hired by Yurkievich showed how the clothes would really be worn. They danced, body-popped, scratched, vogued in a sexually explicit manner. With Gaspard Yurkievich, you have to expect the unexpected.

Gaspard Yurkievich on his collaboration with Eastpak:
“For me Eastpak is an iconic brand of my generation. And today the brand is still present in streets everywhere. When Eastpak contacted me we immediately thought to create a collection dedicated to my generation: people in their thirties, concerned with their image but still with the casual spirit of Eastpak.”

Photo Copyright Eastpak.