Saturday, January 30, 2010

10 Years of "Something" by Nobody

Thirty years ago, Nobody began its quest of designing fine, premium-brand jeans within the walls of an old 19th-century pub in Fitzroy, Australia, called the Leicester Arms.

Inspired by the very cloth itself, Nobody has developed its own machinery, its own techniques, and its own style for somebodies all around the globe.

The label was officially born in 1999 as a cult of Nobody! The goal was to produce a premium brand that did not promote any one designer, any one message, or any one identity—just integrity and a perfect fit every time!

In 2006, Nobody opened its first concept store in the Fitzroy area of Melbourne, which is reputed as a “haunt of hipsters, fashionistas, students, free thinkers, oddities, addicts and square pegs.”

Now, Nobody is celebrating its 10th anniversary with a new line entitled the “Australian Heritage Collection.”

So, I would like to wish a happy anniversary to Nobody, which has continually sought to do something for someone!



Photos & slideshow Copyright Nobody.