The Individualists: Winners of the 2nd Shinmai Crreator’s Project

Congratulations to the Individualists, who have been declared winners of the 2nd Shinmai Creator’s Project Fashion Contest at Japanese Fashion Week in Tokyo.

Shinmai menas ‘fresh rice’ in Japanese, a term that can be used as a metaphor to refer to young potential talent.

In the 2nd Shinmai Creator’s Project, only 4 contestants out of 37 brands from 11 countries were selected as fresh rice.

Luise and Franck won the competition with their 2010 autumn/winter collection entitled “Crying Light.”

The Individualists—fresh young talent like fresh rice!

Film A/W 2010 - the Individualists - Fashion Show Tokyo

2010 A/W Look Book - the Individualists


For the 2010 spring/summer collection, please refer to the article:
“Birds” by the Individualists

Photo & slideshow autumn/winter 2010 collection "Crying Light," Copyright the Individualists.

“Birds” by the Individualists

When Luise and Franck first met in 2005 among the desks of a large fashion school in Paris, they had already formulated a clear idea of their projected menswear label—true Individualists at heart!

Two year later, their projections became reality with the launch of their first menswear collection in 2007.

This Franco-German duo reinterprets their inspiration from folk culture and post-modern architecture into minimalist and expressive collections of sartorial elegance and nonchalant urban styles.

Contrasting fragility and emotion with manliness, Luise and Franck reflect the modern definition of masculinity in each garment.

For spring/summer 2010, the Individualists have prepared a collection entitled “Birds,” for which they quote French playwright and director, Jacque Deval (1895–1972):

“God loved the birds and invented trees. Man loved the birds and invented cages.”



Photo & slideshow spring/summer 2010 collection "Birds," Copyright the Individualists.

Some More of What the Designers Are Saying

I have been very excited lately to see the number of visitors to my website increasing rapidly by the month, currently averaging about 6,500!

I am also very pleased by the number of emails that I receive from you about how much you enjoy reading the articles.

Then, when a designer replies, that makes my day all the more brighter! So, here’s some more of what they have been saying:

Michail Gkinis of aptform
Thank you very much for your good work.

Rene Gurskov of Incircus
It looks great.

Yui Hashimoto of Ethosens
Thank you for doing a good job! I am very impressed.

Austin of Star Works for Spurr
Looks great–thanks for your support!

Chicca Granata for Shudy
Innanzitutto grazie mille per aver scritto su Shudy!

Matthieu & Nicolas at MoutonCollet
Thank you very much Francesco...! That's really cool...!

Tomas at OntFront
So far you are the best copywriter we have come across. So you’re absolutely worth it to boom next to your positive mind state.

Ziad Ghanem
WOW. Well done. You are such a wonderful writer. I am so thankful and I really enjoyed reading it.

Marlene & Karen at Pinklemon
We like it.

Evelina for fhonetics
The article looks nice Francesco…

Chris Holzinger
I really enjoyed reading the article, well done.

Jean-Luc for a&v and Petar Petrov
The article is perfect.

Asger Juel Larsen
It looks great. Thank you for the kind words, which are very precise.

Karoline for Luise&Franck
Thank you for your article that reflects very well the spirit of our label and that we found particularly well documented!

Steven for Baskitwear
What a wonderful write-up! I want to thank you.

Miranda at Coco PR
Looks wonderful, thank you.

Heather for KZO
Thank you for sharing the KZO articles! Both Joel and I think they are great & very thought provoking.

You may find previous responses at What the Designers are Saying..., What the Designers Keep on Saying..., and What the Designers have been Saying.

Photo Copyright Men's Fashion by Francesco.