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Shinmai menas ‘fresh rice’ in Japanese, a term that can be used as a metaphor to refer to young potential talent.
In the 2nd Shinmai Creator’s Project, only 4 contestants out of 37 brands from 11 countries were selected as fresh rice.
Luise and Franck won the competition with their 2010 autumn/winter collection entitled “Crying Light.”
The Individualists—fresh young talent like fresh rice!
Film A/W 2010 - the Individualists - Fashion Show Tokyo
2010 A/W Look Book - the Individualists
For the 2010 spring/summer collection, please refer to the article:
“Birds” by the Individualists
Photo & slideshow autumn/winter 2010 collection "Crying Light," Copyright the Individualists.