Ethosens “Cover of Life”

What wraps you?

The 2010-11 autumn/winter collection was created from the images of receiving a life by the mother’s body and the birth into the world. It is the space wrapped with ultimate safety. Humans are mysterious, sensitive, and irreplaceable.

For the season, we took the meaning that wearing clothes is not only for the body but also for the spirit and created the collection under the theme of “Cover of Life—What wraps you?”

People are vulnerable and live by wrapping with something. It may be Love, Emptiness, or a Fence.

About Ethosens
“Ethos” has the meaning of ‘habit’”, while “sens” has the meaning of sense.

Ethosens was born by fusing these two words.

We think that there is a new discovery by paying more attention to all sense to be born from habit.

We aim at the innovative expression that can become the standard in the future, and we want to pursue the essential creation that can bring new a sense of values in the world.

Ethosens is the creation of Yui Hashimoto, who graduated from Esmod Tokyo in 2000. Afterwards he worked as an assistant in YAB-YUM and LOLO of the fashion brand.

Ethosens was launched in 2007 and presents its collection twice yearly in Tokyo.

View the entire collection here.

Photos & text Copyright Ethosens.

Ethosens “COVER OF LIFE/What wraps you?’

Yui Hashimoto is a Japanese designer that is deep in creative thought.

For autumn/winter 2010, Yui has created a collection for his label Ethosens, drawing from the images of giving life through natural birth from the mother’s body.

He defines the collection as “space wrapped with ultimate safety.”

Yui goes on to say, “Humans are mysterious, sensitive and irreplaceable. For this reason, we took the meaning that wearing clothes is not only for the body but also for the spirit, creating the collection under the theme of COVER OF LIFE/What wraps you?”

His closing words are food for thought: “People are vulnerable and live by wrapping with something. It may be love, emptiness, or fence.”



Photo & slideshow 2010 a/w collection Copyright Ethosens.

Ethosens: Will you be a Gentleman in 2010?

For 2010 at Ethosens, Yui Hashimoto takes an incongruous approach to the rules of masculinity, punctuating his spring/summer collection with a question mark: “Gentleman?”

Completely respecting traditional styles and menswear, Hashimoto casts a slight shadow of doubt when it comes down to what he terms “modern town wear.”

In order to expand any limitations to menswear, Hashimoto expresses them in the 2010 collection, continuing where he left off last season, wherein I wrote: ETHOSENS and the Notion of "Gentleman?"



Photo & slideshow Copyright Ethosens.

Some More of What the Designers Are Saying

I have been very excited lately to see the number of visitors to my website increasing rapidly by the month, currently averaging about 6,500!

I am also very pleased by the number of emails that I receive from you about how much you enjoy reading the articles.

Then, when a designer replies, that makes my day all the more brighter! So, here’s some more of what they have been saying:

Michail Gkinis of aptform
Thank you very much for your good work.

Rene Gurskov of Incircus
It looks great.

Yui Hashimoto of Ethosens
Thank you for doing a good job! I am very impressed.

Austin of Star Works for Spurr
Looks great–thanks for your support!

Chicca Granata for Shudy
Innanzitutto grazie mille per aver scritto su Shudy!

Matthieu & Nicolas at MoutonCollet
Thank you very much Francesco...! That's really cool...!

Tomas at OntFront
So far you are the best copywriter we have come across. So you’re absolutely worth it to boom next to your positive mind state.

Ziad Ghanem
WOW. Well done. You are such a wonderful writer. I am so thankful and I really enjoyed reading it.

Marlene & Karen at Pinklemon
We like it.

Evelina for fhonetics
The article looks nice Francesco…

Chris Holzinger
I really enjoyed reading the article, well done.

Jean-Luc for a&v and Petar Petrov
The article is perfect.

Asger Juel Larsen
It looks great. Thank you for the kind words, which are very precise.

Karoline for Luise&Franck
Thank you for your article that reflects very well the spirit of our label and that we found particularly well documented!

Steven for Baskitwear
What a wonderful write-up! I want to thank you.

Miranda at Coco PR
Looks wonderful, thank you.

Heather for KZO
Thank you for sharing the KZO articles! Both Joel and I think they are great & very thought provoking.

You may find previous responses at What the Designers are Saying..., What the Designers Keep on Saying..., and What the Designers have been Saying.

Photo Copyright Men's Fashion by Francesco.