When the label was created in 2001 by Bimba Bosé; Deborah, Gorka, and Diego Postigo; and David Elfín, the team based it on the media of photography, architecture, and video as they seek to heighten the emotions of their audience.
For spring/summer 2011, Davidelfin has prepared a collection entitled “Tautology.”
The Free Online Dictionary defines ‘tautology’ as:
1.
a. Needless repetition of the same sense in different words; redundancy.
b. An instance of such repetition.
2. Logic An empty or vacuous statement composed of simpler statements in a fashion that makes it logically true whether the simpler statements are factually true or false; for example, the statement Either it will rain tomorrow or it will not rain tomorrow.
Have a look at the collection here.
Photos Copyright Davidelfin.