On the Catwalk with Marc O’Polo

As I have posted previously, Marco O’Polo is taking us on an adventurous journey for spring/summer 2011 to explore the globe with a new collection called “At Ease.”

As you will see from the catwalk photos, which I have just received, “At Ease”—appropriately named—is all that—a casual collection that will put the most restless of travelers at ease.

The stills are taken of the Marc O’Polo Organic Collection. For those who experience cooler summers, the organic sweaters, pullovers, and hoodies are perfect choice.

I have also thrown in some images of Marc O’Polo shoes, which come in leather or suede and a variety of colors.

Besides travelers who want to look sharp on their journeys, the collection is ideal for engineers, facility managers, campus life, and young professionals who want to look relaxed and casual but still ready for business.

So, now, I guess it’s “Bon voyage”! Check out the shots here.

Photos Copyright Marc O’Polo.

“Follow Your Passion” with Marc O’Polo

The 2011-12 autumn/winter collection of Marc O’Polo has been inspired by people who possess a passion for something or someone.

These passionate people tend to be motivated by the exuberance of what they feel concerning something special or a special kind of lifestyle.

So I ask, “What is special to you?”

The design team at Marc O’Polo says that the collection is about “Joe, who loves old motorbikes and vintage clothes with a story to tell.”

They go on to explain that it is about “the small but elegant boutique in Stockholm’s trendy Södermalm district where customers are treated like old friends.”

The collection has been created according to individual styles with powerful personalities.

It has been influenced by rugged men, yet easy-going guys who dress well, as well as a scenic view of urban wilderness.

So be on the look out for army jackets and chinos…

Watch out for olive greens, alpine blues, and cornflower colors…

What is your passion?

Follow it with all your passion! Have a sneak peek here.

Photos Copyright Marc O’Polo.

Marc O’Polo Spring/Summer 2011 Collection “At Ease”

In the coming summer, Marc O’Polo has taken its inspiration from feelings of freedom, spontaneity and well being.

“At Ease” is the perfect expression of the brand’s casual philosophy, with a nod to the familiar Army command combining relaxation with alertness.

The collection focuses on exploring and discovering the world, on freedom and adventure, on fun and the pleasure of life.

The collection taps directly into this feeling of freedom and spontaneity.

The style for summer 2011 highlights details that are borrowed sports and workwear and uses them to set accents.

The collection presents a modern look with casual Nordic style. We’re looking forward to this summer. At Ease!

In 1967, Swedes Rolf Lind and Göte Huss and their American colleague Jerry O’Sheets had a brilliant idea:

“To use natural materials like cotton, wool, linen and silk, because only natural materials can give our clothes the look we want them to have! We use synthetics only when we have to.”

This idea has maintained Marc O’Polo’s success for over 40 years.




Photos s/s collection 2011, Copyright Marc O'Polo.

“Cool Hunting” with Marc O’Polo

Yesterday I published a press release from Marc O’Polo, which was launched in 1967 by two Swedish designers, Rolf Lind and Göte Huss, and their American colleague, Jerry O’Sheets.

The label was founded on the concepts of naturalness, simplicity, quality, personality, and innovation, all of which have proven to be the pillars of the company’s success for the past 40 years.

For the 2010 autumn/winter collection, Marc O’Polo takes us on a journey of “Cool Hunting.” The collection focuses on the brand’s roots in the classic style, tradition, and authentic value.

Modern interpretations create the perfect interplay of “neo-classic” and “new tradition,” resulting in a modern, sporty look that is very Nordic.

According to Marc O’Polo, the collection for:

“People who live their own personal lifestyle amid an urban environment, who are sensitive to changes, who rejoice at new life, who take a critical stance to the global world we live in. People who open their arms to passion and are eager to search and find, who prefer narrow, winding paths to broad, busy roads.”

The color palette spans from olive and mocha to cinnamon and blackberry.



Photo & slideshow Copyright Marc O’Polo.

Marc O’Polo—Modern Nordic Luxury

Last week I received a press release from a Swedish company that may sound a bit Italian at first but is all 100% Nordic Fashion! I would like to introduce you to Marc O’Polo:

“In 1967, Swedes Rolf Lind and Göte Huss and their American colleague Jerry O’Sheets had a brilliant idea: To use natural materials like cotton, wool, linen and silk, because only natural materials can give our clothes the look we want them to have! We use synthetics only when we have to.

This was the idea that launched Marc O’Polo’s success—and has maintained it for over 40 years. Today Marc O’Polo is well on the way to becoming the most desirable premium casual wear brand on the European market.

Within only a few years, the Stockholm-founded brand Marc O’Polo developed into an international company with a network of branches from Reykjavik to Novosibirsk. Its recipe for success is its authentic, up-to-the-minute fashion featuring high-quality, predominantly natural materials and clear-cut designs. A look that stands for urban style.

The brand’s keywords—Natural, Simplicity, Quality, Personality and Innovation—are central to the world of Marc O’Polo. Marc O’Polo’s modern casual style is in line with contemporary tastes and underlines its customers’ personalities.

The range of Marc O’Polo collections comprises Marc O’Polo Modern Casual Menswear, CAMPUS by Marc O’Polo, Junior, underwear, beachwear, leg wear, Shoes, accessories, eyewear, TIME and Fragrance.

In the new Spring/Summer 2010 season, Marc O’Polo is strengthening its position in the topmost sector of the premium casual lifestyle segment. The collections focus on the idea of “Modern Nordic Luxury.”

The images of this season reflect the high quality of the natural lifestyle found only in Scandinavian countries, particularly Sweden – the country of Marc O’Polo’s roots. The new Spring/Summer 2010 season will feature a reappraisal of the roots and characteristics of the premium casual brand: classical style, tradition, and authentic values. The result: a modern look with casual, sporty Nordic flair.”




Photos, slideshow & text Copyright Marc O’Polo.