The spring 2011 season, featuring both men’s and women’s sportswear and accessories, is inspired by the unlikely combination of the sports nerd and the bombshell finding each other and falling in love.The curious pair embarks on a yesteryear affair, further inspired by the honeymoon destination of mid-century Niagara Falls.
Michael Bastian explained: “We all know the GANT guy – pretty straightforward, athletic, and healthy.
The men’s collection is clean and refined with colorful classics and easy warm-weather washed-out signature pieces, including lightweight patchwork button downs, shorts and rousers, featherweight corduroy suit separates and the perfect swimsuit.
About Gant
GANT is a lifestyle brand with an American sportswear heritage, offering modern high quality casual wear with a European touch.
The company’s values are based on its authentic American East Coast heritage, dating back to the launch of the brand in 1949.
Since then the brand has been further developed, taking inspiration from Europe in terms of fabrics, designs, and lifestyle influences.
Today GANT is a truly global lifestyle brand offering a full range of clothing for men, women, and children.
In addition GANT branded timewear, footwear, eyewear, fragrances and home furnishings are designed and marketed by licensees.
GANT’s history began when Bernard Gant started making shirts in New Haven, Connecticut.
He quickly turned his passion for quality and design into the business of making casual sportswear.
His sons, Marty and Elliot, later joined the company and maintained their father’s dedication to garment craftsmanship and attention to detail. Now, it is a Swiss-owned company.
Everything GANT does originates from the shirt. It is the very foundation upon which the
GANT brand was built.
GANT has a history of strong international growth, and is today established in over 60 countries through 600 GANT stores and a large number of selected premium retailers.
See the entire look book here here.
Photos & text Copyright Gant.
