Davide Lamma for Barboni di Lusso

For autumn/winter 2011, Barboni di Lusso shoots a hoop with Italian basketball player, Davide Lamma—capitan of the team Fortitudo Bologna.

Sitting in an old train shed somewhere in the countryside of Reggio, Davide is sitting on an abbandoned train waiting to depart on a trip.

The collection consists of thick chunky wool pullovers, woolen jackets and coats with an urban flair, and torn discolored sweatshirts and t-shirts, all of which personalize the streetbumb’s look.

Barboni di Lusso—metropolitan dreamers that want the luxury to choose.

Photo Copyright Barboni di Lusso, Courtesy S2B.

Barboni di Lusso—Luxury Bumbs from Italy!

According to a Latin motto, to be a street person is a choice—and such a choice is the mission of Barboni di Lusso.

Barboni di Lusso, literally “Street People of Luxury,” is the brand for the man who distinguishes himself by being one of a kind—unique.

The Barboni di Lusso kind-of-guy is not afraid to subject himself to prejudice, taking on a life of freedom outside every sort of slavery imposed by the dicats of fashion.

Barboni di Lusso is the brainchild of Paolo Atti, who at a university conference on marketing showed up in a white t-shirt with the words “street people of luxury,” which were written with a brush.

The attention that was attracted by that simple tee led Paolo to launch his brand “Barboni di Lusso.”

Now, Barboni di Lusso offers a “total look” with shirts, plants, and accessories but always in the style of the street bumb!

For spring/summer 2011, Barboni di Lusso offers a choice of life: a luxury that stems from an expressive character definted by sporty posh!

See the 2011 spring/summer collection here.

Photos Copyright Barboni di Lusso, Courstesy S2B.