Luis & Juke Launches in Time for Valentine’s Day

New and exciting underwear brand, Luis & Juke, has hit the high street just in time for Valentine’s Day; so, why not treat the man in your life to some super-stylish new undies?

Driven by the energetic sounds and styles of the fifties, Luis & Juke is on a mission to bring retro to a new young audience.

Boasting fun, flirty and brightly coloured prints, all at an affordable price tag starting at just £13!

All Men’s Fashion by Francesco readers are entitled to a 10% discount up to February 11, 2011, by inserting the code VAL11 at Rockundies.

Choose your models here.

Photos & text Copyright Luis & Juke, Courtesy Huntworth.

Luis & Juke—Combining Music & Fashion…

…for a New Generation of Underwear Buyers

Driven by the energetic sounds and styles of the fifties, Luis & Juke is a new men’s underwear brand on a mission to bring retro to a new young audience.

Merging fashion and music the label is perfect for the style conscious everywhere.

Taking its name from Louis Jordan, the American jazz and blues singer who was known as ‘King of the Jukebox’, the hand-drawn prints and bold plain colour ways capture a spirit of adventure and fun that the designers felt had been lacking in the underwear market for too long.

Check out some more sexy shots here.

Photos & text Copyright Luis & Juke, Courtesy Huntsworth.