Monday, December 13, 2010

The Journey into Stone Island Begins

Carlo Rivetti opens the doors of the headquarters of his Sportswear Company in Ravarino, where his brand Stone Island was born and continues to bear life.

A first general recognition where Carlo Rivetti reveals the philosophy of a company that has always been founded on research and experimentation.

Where that, which is revealed is the passion and the deep knowhow of what turns ideas and visions into garments and collections that are always innovative and in the vanguard.

What follows is a serialized story, where an indiscreet camera records, without any secret, the testimonies of the people involved and all the places where the product is created.

Carlo Rivetti's Tour from Stone Island on Vimeo.

Photo & text Copyright Stone Island.