Born 1930 in Biella of Italy’s Piedmont region, Nino Cerruti founded his ‘maison de couture’ 1967 in Paris.Nino’s high fashion house, however, was not his first fashion undertaking, since the Italian designer comes from a long line of garment producers.
Amazingly, the Cerruti family has been worked in the garment manufacturing since the middle of the 1700’s, mostly as expert weavers in the industry!
In 1881 Nino Cerruti’s grandfather founded a textile mill, Lanificio Fratelli Cerruti, the direction of which Nino Cerruti assumed in 1951 when he was only 20 years of age.
A year after founding his fashion house in Paris, Nino became known for Casual Chic, “a luxurious, glamorous look which conquers the world and the market with a unique, thrilling style.”
Over the course of his career, Nino Cerruti has also gained the reputation for dressing Hollywood as he clothed the actors in list of films too long to name.
At the turn of the millennium, Nino decided to sell his brand to investors and devote his full attention to his grandfather’s textile mill.
Since 2007, Jesper Borjesson has been the designer of the Cerruti menswear line, as this Swedish designer has been increasingly emphasizing Nino Cerruti’s ‘relaxed chic’ look.
Have a peek at the 2011 spring/summer collection here.
Photos Copyright Cerruti.
