If you live in one of the 47 countries of the massive chain of stores, you may be familiar with Bershka, which belongs to the Inditex Group, owner of Zara.
Founded 1998 in Spain, Bershka is a concept store that appeals largely to a young target market.
For autumn/winter 2010, Bershka douses us with lots of splashing colors in plaids, tees, sweaters, and trendy jackets.