At the Capsule Show last week, I had the privilege of meeting a young designer by the name of Carl Cunow.Carl launched his swimwear label, Onia, after having worked at Steven Alan for 4 years.
He conceived the name while soaking up the sun, one day, on a beach in Israel. (“Onia” actually means ‘boat’ in Hebrew.)
Although fit for a boat, Onia is beachwear for men—just redefined.
The cuts are perfect for the “everyday” kind of guy—not too long and not too short.
Each model is simple and—most of all—functional. Carl pointed out to me that he intended the swimwear to be worn anywhere, just as if they were a pair of shorts.
They are fit for a relaxing day at the poolside, while versatile enough to sport with a nice top for an enjoyable night at the club.
Whether at the beach, boat, bungalow, or bar—Onia stands for practical shorts for practical guys.
Photo s/s 2011 collection Copyright Onia.
