Mods is a shortened version of the word “Modernists,” a subculture that sprouted in London, in the 1950’s, reaching its height in the 60’s.The movement was characterized by jazz, soul music, Jamaican ska, British beat, coffee shops, and Italian scooters.
The Mods eventually gave way to numerous subsequent movements and subcultures. In thime, therefore, the term came to stand for anything that was modern.
Interestingly, the Mods were obsessed with stylish clothing. They found their inspiration in the Beatniks and the Teddy Bears, who revived the dandy of the Edwardian period (1901-1910).
Tailored suits with thin lapels and narrow ties were the look. V-necks, button-down shirts, and leather shoes were their norm. Some men highlighted the Mod image with mascara and lipstick.
Often appearing in menswear today, the Royal Air Force Roundel was a symbol of the Mod male.
It is not uncommon to see the influnce of the Mods on contemporary menswear labels, such as Johnny Love.
Photo Royal Air Force roundel, Public Domain at Wikipedia.
