In 1974, a Hungarian sculptor and professor by the name of Ernő Rubik invented a puzzling cube, which has come to be known as the Rubik cube.Not only have 350 million cubes been sold as of last year but the mechanical cube has recently inspired a new line of menswear called Be Different.
Love for creativity, a bent for experimentation, and a propensity for risk are only several of the qualities that underline Be Different, which celebrates passion, openness to all types of “contamination,” and every means of expression.For spring/summer 2010, Be Different has colored our world with a line of ultra-light jackets, which are elegantly packaged in transparent, plexiglass cubes of eight colors.
As for the waterproof jackets, this season they are feeling black, white, Hollywood cerise, coral red, salmon pink, amber, deep brown, yellow, bright green, sea green, Prussian blue, violet, Brandeis blue, champagne rosé, and cool grey.Be Different was conceived by four 25-year-old young men for other young men.
The four innovators (Stefano Garofalo, Federico Fontana, Ugo Minerva, and Francesco Ogliaro) recently made their debute at Pitti Uomo in Italy, 12-15 January 2010, with Be Different.
Photo Rubik Cube by ooyabazooka, GNU Free Documentation License at Wikipedia. 
