Monday, November 1, 2010

KOhZO: Waste Not, Want Much!

Native to Japan, KOhZO is a paper mulberry tree. Its inner barks are primarily used to make washi, traditional Japanese paper. Because of its smooth texture and unique strength, KOhZO has been used for centuries to produce many Japanese fabrics.Think of cowboys deep in meditation. Imagine a Buddhist temple in the Wild West.

In this way, the KOhZO label combines western and eastern tradition. We want you to feel at home in a fabric that combines the luxury and care of a Japanese kimono with the functionality of classic blue jeans.To ensure the comfort and durability of every pair of jeans, we use only natural fiber blends. Our products meet the highest quality standards and are 100% environmentally safe

Modern life is about variety. Let’s face it. There has never been a time in history when we have had more options and opportunities every day. People who choose KOhZO not only know this - they celebrate it. The men and women who wear KOhZO DENIM are passionate about life.

You select clothes that allow you to embrace all that you love to do, from walking through the woods to strolling in the city, from being leaders in the office to relaxing in the home, from stretching, dancing, and playing to sitting still, silent and elegant. Your interests and needs are complex - you choose only the clothes that can keep up.We also live in a time of connectedness.

Never before have we been so aware of how our actions affect the lives of others. Not to mention the environment. And that’s another reason why people choose KOhZO.All of KOhZO fabrics are 100% natural. Unlike most of today’s jeans that are made of cotton with synthetic and sulfur dyes, KOhZO uses exclusive, rare, and totally pure ingredients. These include washi, a traditional Japanese paper, as well as hibiscus, bamboo, pineapple, cannabis, and much more.

KOhZO dyes consist of pure indigo, vegetable, natural mud, fruit, and charcoal. And KOhZO fabrics are semi-hand woven on traditional shuttle looms. So you won’t find the artificial treatments and unnatural finishes that exist on most of today’s jeans. This is how we keep our promise to you: beauty and comfort, never at the expense of the environment.KOhZO is about choices.KOhZO is about connectedness.
See the look book here.

Photos & text Copyright KOhZO.