Half a dozen countries in Europe are semi insolvent, their bonds nearly junk status, sell sales are lousy crossways the Europe. But the economy in Germany shall really gain in the recent quarter, and the country’s capital, Berlin, is possibly the fastest growing style season on the planet.
This is the purpose why Calvin Klein’s full-court-press soiree – a multi-collection presentation, style installation and inauguration of its new women’s underwear model – “Avatar” star Zoe Saldana – on the evening of Wednesday, July 7, the opening day of Berlin style, seemed so prescient and savvy.
“Germany’s the largest economy in Europe. Matter of fact it is nearly two times as big as any other here. And it is economy is getting better nicely,” described Tom Murry, CEO of Calvin Klein at a press convention in the city’s premium hotel, The Adlon.
Before a polyglot horde of journalists, Calvin Klein presented Saldana and screened her in the new drop ad crusade shot by Mikael Jansson in New York City.
“I anticipation the Calvin Klein crusade shall foster women to hug their inner prettiness, which is what isolates us as a woman,” said a poised Saldana, attired in a one-shoulder-strap lime cocktail dress.
Asked by local reporters how she was capable to reside in shape for the body-conscious shoot, the Avatar star quipped: “A fine play list when dancing. while a small glass of wine not at all hurts on a shoot. But I also didn’t need to retail something to anybody that is unrealistic.”
It’s a mark of the growing German style self-confidence that the urban, aided by Calvin Klein, opened its season on the same day as the last day of French haute couture shows. In effect, the American brand went head to head – albeit in dissimilar countries – with Valentino, the Italian house, which presented a runway appear in Paris at the same time Wednesday, and hosted an graceful dinner for stars and editors in the designer in the founder’s famed chateau close Versailles.
Calvin Klein’s real bash was a curiously timed affair: the organizers opened the soiree at accurately the same time as the World Cup semi-final, so hundreds of local editors spent most of the initial twain hours watching the match, on outdoor screens at the back of the event. That said, the overall event was crisply staged in the former mint of the defunct state of East Germany.
Featuring the world of Calvin Klein – whole thing from denims to perfumes – a series of spaces had seems on stockmans and actual models, opening with the men’s spring 2011 group. The house formed a massive staggered stage to unveil its newest thoughts from CK, with a mixed collection of male and female models sporting some natty takes on modernist sportswear, very much in the Calvin Klein culture. Other rooms boasted its newest resort looks.
“We’ve used approximately 70 models, approximately 50 percent of them flown to what’s become an evening of style, football and art installations,” joked Kevin Carrigan, CK’s designer.
A ramble around the vast mint, also revealed a paparazzi feeding frenzy instant, as German actress Diane Kruger, the face of Calvin Klein prettiness, posed with a flacon, as local fans snapped away eagerly too.
Though it remains the quintessential contemporary American brand, Calvin Klein is a truly international brand in terms of talent, as the lineup of its four artistic directors indicated at the press convention . Francisco Costa, for the signature women’s queue, is a Brazilian; Italo Zucchelli, for menswear, an Italian; Carrigan of CK is British and its accessories designer is Ulrich Grimm, a German.
Ultimately, it is a arresting remark on a new international style hierarchy that the Berlin season now that opens on the same day as the Paris couture – the vital in style luxury – is active staging some dozen shows. On a active Wednesday evening in Berlin, German Vogue staged a cocktail dance party where Boris Becker danced till 1 AM, Lacoste had a well-financed party and football-fashion magazine Achtung had a dinner party/screening of the World Cup semi-final of the Germany v Spain in South Africa in the city’s hottest club, Cookies Cream.
The most telling symbol was Lacoste’s well-attended “The Power of Twelve” party commence of a dozen new designer/artists seems. When Lacoste, France’s most significant sports lifestyle brand, feels it wants to commence in Berlin when Paris is yet staging couture it is clear that a new aeon, at minimum commercially, has dawned in European style.
