Look Around!**The word “veja” means ‘look!’ in Brazil; so for this autumn/winter season, Veja is looking around as it deepens cooperation with co-operatives of small producers throughout Brazil.
Created 2004 in Paris, France, by Sébastien Kopp and François-Ghislain Morillion, Veja also continues to change the rules with respect to the environment, human rights, and fair trade.
Veja purchases organic cotton at twice the market price from a co-op of 200 families in Northeast Brazil who base their livelihood on cotton farming with no chemicals or fertilizers.
The rubber is purchased from another co-operative of Seringueiros (‘rubber trapper’) in Acre, in the heart of the Amazon, where rubber trees grow in the wild!
The Seringueiros tap the tree bark so that the latex, a white liquid, is collected in a container.
I have posted the entire Veja press release, which reads like a treatise in ethical principles.
Can’t find a sustainable menswear label? Just look around—Veja!
See more images here.
Photo & slideshow 2010 a/w collection “Look Around!” Copyright Veja.
