In 1973, Park Seong-cheol established a sweater manufacturing company named ShinWon, which exported garments to leading brands in Europe and the US.Adding several brands, ShinWon launched the menswear label SIEG FAHRENHEIT in 2008, targeting men between the ages of 20 and 35.
SIEG FAHRENHEIT is modern, trendy, clean cut—a European feel with a Korean cut!